Author Archives: Boris Jacquin
Google Instant Profits
Today Google launched a new feature to its search interface – Google Instant – displaying search results as you type. The controversy on whether this feature has killed or will kill SEO has already started, as one would expect. Google’s … Continue reading
Posted in SEO
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No SEO tomorrow
Today of all days I decided to get out of my man cave and go for a walk. I had forgotten how even more beautiful it was just 20 mins from home. Bronte Bay is simply magnificent. Well, now I … Continue reading
Posted in Australia - The good, SEO
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The power of blogs
I recently read this article on how Google is asking online newspapers to remove the links to the websites they refer to in their online articles. This is because Google will give more importance to a site that is linked … Continue reading
Lovely view this morning
I’m not so keen on getting in my car at 6.45am to drive to a freezing house where there is an internet connection (I just moved house), but this makes it worth it. And what is it with Australians not … Continue reading
Posted in Australia - The good
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Write from home
Calling All Skilled Writers! Top London-based online agency is looking for freelance writers to produce quality web content in English. What do we expect from you? The ability to write no more than 3,000 words in a natural, interesting and … Continue reading
Posted in Work
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Thank you Arai
A while ago I wrote a very angry couple of posts (since deleted) and also tweeted about how Phoenix Distribution, Arai Helmet and Hein Gericke had been ignoring my multiple attempts to get my helmet fixed. Helmets are somewhat important … Continue reading
engage!
Customer engagement. We hear this all the time, we know it’s important and that it’s good for our businesses. But what does it really mean? What companies show true customer engagement and why is it that some companies that don’t “engage” … Continue reading
Posted in Brand strategy, Customer Satisfaction
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the happiness machine
Coca-Cola latest viral campaign. I like it. It’s clever and refreshing, no puns intended. It places the Coca-Cola brand exactly where it wants to be. It will be interesting to see if the battle of the colas revive in 2010 … Continue reading
twitter power
Last week’s unusually snowy and freezing weather broke havoc in London and its transport systems. Millions were affected by mass transit transportation breaking down and most of us were left wondering what was working and what wasn’t. It is during … Continue reading
Posted in Brand strategy, Customer Satisfaction, Social Networking
Tagged EasyJet; London
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I want an Apple Tablet!
I am a Mac fan. A total devotee to the brand, which you might think is a little sad, which I don’t mind since you are probably using a PC like the rest of the world (that’s how special I … Continue reading