The social media hater in question is https://ello.co/mauromagnasco – these are his own words, in line with the philosophy of ello.co, which takes social media back to its original roots. No ads, just connections.
So here we go:
Every day it’s easier to imagine Facebook losing the throne. Teenagers see through Linkedin and prefer Snapchat. Google can’t drive traffic to Plus… And not even modifying their products gets us to adopt it. Content-less egotists cry for attention in twitter. Yahoo buys Tumblr and announces a new revenue model. Even Instagram started fooling us with sponsored stories. What’s happening to social networks? Are the happy days over?
Those years when we got lost, amazed in front of an endless digital ocean. The limitless information universe that set our sights in the horizon, on top of our own boats with mouse and keyboard, ready to sail with 28.8 motors until our eyes were exhausted. Those times when every new platform was better than the one before and made us feel free along with Napster, Ebay and Messenger. There are still some hopefuls Whatsapp’s around the corner, but it seems like heroic digital dreams are over.
Revenue is favoured over user value every day… “In feed ads” is the new term the IAB just invented. The content polluting our newsfeed with spam got its own name… Just because Facebook managed to survive the virus, it seems its okay for the rest to follow along.
Oh Google! One by one they’ve all turned into stock… With their mouth open they entrust themselves to privilege stakeholder’s return. Even Snapchat had to enter the political lobby industry to reject the 3 Billions Mark offered to survive the storm. The expenses of playing in the leagues of the NSA, the SOPA and the RIAA.
It would seem like Google got sick of buying software and are now conquering drones. Galloping robots that take kicks. Self driving cars and other prototypes recall our worst technological domination nightmares.
They collect so much information about us, it’s scary.
And as in any cultural shift, power concentration it is in nobody’s best interest except that of the friend-crazy.
Are Social Networks just corrupted now? So relevant that the Death star has put its eyes on it? …it would seem that where there’s money, there is villains.
Thanks to social networks we’ve become editors of our own journals. Like never before we’ve turned into the authors of what we read. We control information, but our mindshare is over capacity. We got so digitalized that we are now worried about digital pollution. From over-exposure push-backers emerged, the ones that got tired of technology. We got to the tip of the mountain, we reached the highest point and realized it was too much.
We got tired, but we are not disconnecting… not now not ever Our lifes have changed. Our functions simplified and it would be as “painful” to go back. Technological scalability is too strong… or would you leave home without your smartphone?
By definition: “A future event in which it is predicted that technological progress and social change will be accelerated due to the development of superhuman intelligence, changing our environment so that any pre-Singularity humans would be unable to understand or predict.”
Hundreds of signals make our proximity evident. We disconnect to connect and viceversa. We feel in company, where there’s nobody by our side. Regardless of the distance that separates us, we live in company… and we love that. …it is so hard to live without it.
Many years ago it would seem utopian to break the barriers of physical separation. Today we can be present anywhere. Instead of travelling we record ourselves on videos. Nor english, or french have a future, we’ve learnt a new language. The language of symbols. We facilitate comprehension. We improve the lexicon. Content becomes everyday a little more liquid. New generations breathe internet, share their whole lives, suffer and love through videos. But there are so many apps that it is impossible to try them all. Technological startups wear Prada. Every mother’s dream is for her son to sell an app to google. We invent new needs to justify new services… Services conceived to be profited. Creating an app without a revenue model seems as reasonable as a politician without friends.
People are divided… Big players are not the only ones getting in. Every day we are more agile, every day we adopt faster. Even our mothers have iphones now… Is there a more reliable proof of the smartphone’s total adoption status?
China, London or your closest mall, they all sell the same stuff, only separated by the speed vs cost tradeoff. Without even realizing it, we profit from the big battle. Internet is nowadays a huge boxing ring. One big industry. A world class championship for the world’s best content. We nurture from it and share it, we archive information with unprecedented efficiency and instead of searching for it, we let it find us. We undress publicly to index ourselves. Technology knows us better everyday.
We learn from niches and become experts Socially- and digitally approved… We even replaced our curriculums for digital profiles.
We became so gullible that even Klout got adopted… Is it perhaps that someone can measure my influence? According to whom? Based on what? An App with a private algorithm? A friend’s recommendations network? A LinkedIn full of people adding strangers they don’t know? What is social approval good for if there is no deeper substance? What is this new reality’s limit? We could all end up turned into a single big lie.
Fortunately we’ve got great examples. Platforms that validate based on substance instead of form, remote and collective approval… from experience and not favours. Ebay and AirBnB among others have shown us that there are trustworthy reputations… although we don’t always trust ourselves. Sometimes we meet people that ‘smell’ wrong. They fill their mouths with likes, but our instinct triggers the alarm. Deep down we know that not everything that shines is gold. Specially in the Internet.
Idiotically we fall for the follow-back game and without even realizing we fill our profiles from argument-less opinions and irresponsible judgements. Information liability has become irrelevant… We communicate so fast that we outrun ourselves. We are not short of credible people, Today, there are too many non-credible ones with lots of followers. Errors don’t matter anymore. People say garbage that is forgotten the next day. What happens when one of them makes a public mistake? Is it relevant? Responsibility diluted among thousands of retweets. Like a huge unconscious conscience, nobody cares…
Still… no such thing as bad publicity. More scandals means more followers… Deep down we don’t follow people because we admire them. We do it because we’re interested… whether it’s because of substance or form, admiration or rejection. Otherwise, how could we explain the existence of tumblrs like “Rich kids of instagram”? Is there a way to admire people who burn money they didn’t earn?
Morbidity… curiosity… Envy maybe… But admiration? How could followers-QUANTITY be a truthful sign of QUALITY in today’s socio-digital spiderweb?