Category Archives: Brand strategy
engage!
Customer engagement. We hear this all the time, we know it’s important and that it’s good for our businesses. But what does it really mean? What companies show true customer engagement and why is it that some companies that don’t “engage” … Continue reading
Posted in Brand strategy, Customer Satisfaction
Leave a comment
the happiness machine
Coca-Cola latest viral campaign. I like it. It’s clever and refreshing, no puns intended. It places the Coca-Cola brand exactly where it wants to be. It will be interesting to see if the battle of the colas revive in 2010 … Continue reading
twitter power
Last week’s unusually snowy and freezing weather broke havoc in London and its transport systems. Millions were affected by mass transit transportation breaking down and most of us were left wondering what was working and what wasn’t. It is during … Continue reading
Posted in Brand strategy, Customer Satisfaction, Social Networking
Tagged EasyJet; London
Leave a comment
I want an Apple Tablet!
I am a Mac fan. A total devotee to the brand, which you might think is a little sad, which I don’t mind since you are probably using a PC like the rest of the world (that’s how special I … Continue reading