Customer engagement. We hear this all the time, we know it’s important and that it’s good for our businesses. But what does it really mean? What companies show true customer engagement and why is it that some companies that don’t “engage” still survive? I am always surprised that some brands are still alive and strong despite [...]
Categories: Brand strategy,Customer Satisfaction
Coca-Cola latest viral campaign. I like it. It’s clever and refreshing, no puns intended. It places the Coca-Cola brand exactly where it wants to be. It will be interesting to see if the battle of the colas revive in 2010 after the announcement by Pepsi that they pulled out of the Superbowl TV commercial slots [...]
Categories: Brand strategy,Viral marketing
Last week’s unusually snowy and freezing weather broke havoc in London and its transport systems. Millions were affected by mass transit transportation breaking down and most of us were left wondering what was working and what wasn’t. It is during such times of sudden unexpected crisis that the weaknesses and the strengths of organizations are [...]
Categories: Brand strategy,Customer Satisfaction,Social Networking
Tagged: EasyJet; London
I am a Mac fan. A total devotee to the brand, which you might think is a little sad, which I don’t mind since you are probably using a PC like the rest of the world (that’s how special I am, you see). Jokes apart, I do love a Mac, for the simple reason that [...]
Categories: Brand strategy,New Technologies
Tagged: Apple, Brand strategy
