A while ago I wrote a very angry couple of posts (since deleted) and also tweeted about how Phoenix Distribution, Arai Helmet and Hein Gericke had been ignoring my multiple attempts to get my helmet fixed. Helmets are somewhat important in the daily life of a motorcyclist. A comfortable helmet will ensure that you can [...]
Categories: Customer Satisfaction
Tagged: Arai
Customer engagement. We hear this all the time, we know it’s important and that it’s good for our businesses. But what does it really mean? What companies show true customer engagement and why is it that some companies that don’t “engage” still survive? I am always surprised that some brands are still alive and strong despite [...]
Categories: Brand strategy,Customer Satisfaction
Last week’s unusually snowy and freezing weather broke havoc in London and its transport systems. Millions were affected by mass transit transportation breaking down and most of us were left wondering what was working and what wasn’t. It is during such times of sudden unexpected crisis that the weaknesses and the strengths of organizations are [...]
Categories: Brand strategy,Customer Satisfaction,Social Networking
Tagged: EasyJet; London
