I manage on a daily basis The Makeup Mole, my wife’s beauty makeup blog, which currently gets about 13,000 visits a month. Not a huge deal in itself but becoming quite authoritative in its niche since Christabel has worked with the best people in fashion and beauty around the world (side note, I am very proud of her, she’s worked with Karl Lagerfeld, Bruce Weber, Claudia Schiffer, Ellen Von Unwerth, Kay Montano – just to name drop a few – she’s way too skilled to be working in Sydney, but that’s another subject) . On makeupmole.com we had ads run by Adsense, nothing new here, there are tens of thousands of blogs running Adsense. Except that yesterday we received an email from Google advising us that The Makeup Mole had been banned from Adsense. That’s right, banned, gone, account suspended, hasta la vista baby. With no clear explanation, Google kicked the blog out of its network but strongly hinted that it was our fault and that we had undoubtedly been clicking on our own ads in order to make money from them. As if we a) were stupid enough to do this and b) didn’t have better things to do.
So we’re still trying to understand. All we can think about is a sudden increase in traffic from Australia as it increased significantly recently thanks to its popularity now that we live here. Vogue Australia mentioned it on its home page recently, but Google probably didn’t notice that since the Adsense department is different from Search.
The very reason for this ban remains a mystery and I don’t think we’ll ever know why. I attribute it to Google playing God again, deepening my strong antipathy for what it’s become: worldwide digital evil represented by pretentious geeks whose ultimate goal is to control your online habits and profit from them, and who will not hesitate to obliterate your site from the worldwide web if their mathematically-driven algorithms tell them it’s the right thing to do, no questions asked.