Category Archives: Viral marketing

the happiness machine

Posted on January 13, 2010 by Boris Jacquin

Coca-Cola latest viral campaign. I like it. It’s clever and refreshing, no puns intended.  It places the Coca-Cola brand exactly where it wants to be. It will be interesting to see if the battle of the colas revive in 2010 … Continue reading →

Posted in Brand strategy, Viral marketing | Tagged , | Leave a comment