Since August 2007, Boris has been heading the Internet Marketing Team for Herbalife in EMEA. He’s led a team of 4 web developers and now heads the Online Strategy for Europe, Middle East and Africa. His current responsibilities include:
- Developing and delivering the overall online strategy EMEA, focusing on lead generating content and user experience: SEO, email marketing, dynamic content, videos, online brand reputation and development of online distributor sales tools, including mobile solutions.
- Acting as primary point of contact for all strategic online activities and provide guidance and solutions to all stakeholders.
- Heading a pan-EMEA SEO strategy through a £1m+ pan-EMEA organic SEO initiative working alongside V.P. of Corporate Communications and a London agency highly specialised in online reputation and search engine optimisation.
- Leading the EMEA Internet Team and responsible for rollout, localisation, performance, maintenance and user experience of B2B and B2C high-traffic websites for 36 markets in Europe, Middle East and Africa (total of over 90 websites).
- Managing the implementation of all new online initiatives – public and distributor facing, working closely with US Head Office and 3rd-party suppliers. More specifically:
- Landing page strategy and social networking initiatives.
- Online lead generation.
- Project Management of full website rollouts across entire EMEA region, distributor and consumer-facing.
- Management of rollout of online pan-EMEA product launches.
- Research and management of distributor solutions – e-commerce, newsletters and tailored website-building solutions that ensure a consistent brand experience and solid lead generation sources.
- Defining and leading the implementation of the internet marketing strategy: SEO, web content, online sales support tools, email marketing and mobile applications.
- Assessment and allocation of all new internet and intranet project requests working along with remote IT teams, and a wide array of internal and external stakeholders (Worldwide Internet Sr Management Team, local sales & marketing teams, graphic design and web agencies, freelancers).
- Budgetary management of all EMEA online initiatives.
