A lot of marketing and communications ground covered in 15 years – pretty much everything client-side. My strongest skills however are in Digital Marketing techniques, with a very strong current focus on Search Engine Optimisation – on and off-the-page.
My expertise covers online brand reputation, lead generation, information architecture, direct marketing and brand management. I have managed global online strategies for international organisations and have experience in all fields of digital marketing. I have also managed a team of web developers, but doesn’t necessarily make me a complete geek. My enthusiastic approach to life and work have contributed to a very unique career path as well as very wide set of skills. I excel in international environments and have lived in France, the UK, Australia, and the USA. I am currently based in Sydney.
Since the beginning of February 2010, I have been working as an independent consultant, advising on search engine optimisation and digital marketing strategy for the world’s largest online football community. I also contribute to building up the readership of a beauty blog – The Makeup Mole, my wife’s blog. She’s a fashion make-up artist.
As an employer, you would really want to speak to me if you were looking for someone with the following attributes:
- Search Engine Optimisation and Digital Marketing expert, focused on online lead generation through Google Domination strategies and SEM across multiple languages and territories.
- Experienced Internet marketing and online strategy professional with track record of successfully leading complex international projects.
- Result-driven, not afraid of setting targets and to work hard to achieve them.
- Manage all aspects of global web operations & Internet marketing.
- Strong interpersonal and team management skills. Good sense of humour, approachable, liked by his team.
- Bilingual in English and French, Fluent Spanish, Basic Russian.
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The full story:
After obtaining a Masters Degree in from the University of Orléans in 1995, I joined the leading European distributor of EcoWater Systems products as their Marketing and Communications Manager. After 4 years at the helm of all things marcoms, and attracted by the buzz of London where I studied in 1994, I then decided to try my luck in the British capital. Before long I met a cute Aussie bird, who was to later become my dear beautiful wife. In London I worked with TSMS, a media company that was part of the United News & Media group.
In 2000, we left for Sydney, Australia, and I had to re-invent myself in a country where I had never set foot before. I joined Optus Telecommunications and looked after the dial-up and broadband customer loyalty activities of Optusnet, one of Australia’s largest Internet Services Providers. At the end of 2002, Optus became SingTel Optus and me a Dad. These events triggered my decision to give an old dream a go: being my own boss. So, I set up Smartride, an original chauffeur concept where drivers are sent out on folding mopeds to meet inhebriated Sydneysiders and drive them home in their own cars (you drink, we drive). The business grew enough to generate some valuable PR, including national TV, but not quite enough to support my growing family’s needs. After almost 2 years of very hard work, I decided to go back to the corporate life, preferring to spend my weekends with my wife and my sweet little boy rather than on a smelly 2-stroke moped driving drunk people home.
After a brief 6-month contract with American Express Australia, I took the job of Brand Manager for Cellarmaster Wines (Foster’s Group). There, I launched 2 wine retailing websites, generated countless direct marketing campaigns, online and offline, one of which made a million dollars in three weeks. One million bucks, all by myself.
In August 2006 we were getting antsy again and, because we could, went on to pursue our elusive dream of living in the USA. This didn’t prove to be the best life choice and in May 2007 we decided to go to London to give our respective careers a well-needed boost. From August 2007 to April 2010 I headed the Internet Marketing and Online Strategy operations for Herbalife in EMEA – a great job where I acquired an enormous amount of digital and SEO knowledge.
I moved back to Australia in April 2010 with my family to pursue his international consulting activities, and a better lifestyle. A success so far.
