Lead the digital strategies and innovations for Nando’s Australia.
- Direct the strategy for all digital initiatives of Nando’s Australia.
- Direct a holistic development strategy, integration and maintenance of all digital technologies for Nando’s Australia, incorporating IA, UX and SEO.
- Design technological solutions for business initiatives, internal and external.
- Negotiate and drive approval process for contracts or statements of work and manage vendors to resolve issues and implement new technologies.
- Manage Franchisee client relationships as the expert in the area of digital marketing and technologies for Nando’s.
- Advise on international website rollout strategy for Nando’s across 25 countries
Main areas of leadership:
- Social Media Engagement
- New customer growth and retention
- New website development
- User experience: improvements and traffic conversion
- E-Commerce
- Mobile web
- SEO & SEM – Banner display, search strategy, PPC, eDM
- Internal stakeholder management, digital advocate across the organisation
Achievements Jan 11 to Jan 12:
- Increased web traffic by 80% in 12 months
- Increased Facebook fans by 800% in 12 months
- Increased Twitter followers by 1200% in 12 months
- Designed and launched Nando’s first mobile-based loyalty scheme
- Implemented Nando’s Australia Facebook tabs, to include menu, store locator, grocery section and promotional tabs
- Trained team on social media monitoring tools for management of customer service and feedback online
- Developed Nando’s At Home recipe website
- Grew a customer database of hard opt-in email addresses and mobile phone numbers.
- Implemented CRM tool to manage ad-hoc and automated marketing messages to a segmented customer base
- Increased number and quality of franchise enquiry leads through high SERP on targeted keywords thanks to a strong SEO strategy and a new franchise website.
- Managed the multiple digital campaigns: 84m impressions in total for an average CPM of $1.14.