In their own words.

Neil Oh - Web Producer, Herbalife Europe (His LinkedIn Profile)
“While reporting to Boris as part of his team, I had the envious role of sitting directly next to him at work. Apart from the pleasure of having work directed to me at point blank, this also allowed me see firsthand, Boris’s dedicated and polished approach to work. His wealth of marketing and digital knowledge is evident in his presentations and project proposals. As a good listener, Boris makes it easy to approach him with both work and casual conversation. He has been a valuable mentor to me throughout and after our working relationship. Boris is supportive of individual ideas from the team and encourages us to pursue them. It’s easy to see how his natural leadership skills attributed to our team performing harmoniously well together. If the opportunity came along, I would undoubtedly look forward to working with Boris again!”

Olga Bergström – Director, Internet Marketing, Herbalife International (Her LinkedIn Profile)
“Boris worked for Herbalife from Aug 2007 to March 2010. He began as the Manager of Internet Marketing for the EMEA (Europe, Middle East & Africa) region of Herbalife for the first two years and was then promoted to Sr. Manager in charge of Internet Strategy. As manager of Internet Marketing for his region, he worked with the global corporate groups as well as with the local markets to plan and execute the various web properties needed for Distributors and customers. This included rolling out the core Herbalife properties of Herbalife.com (Consumer) and MyHerbalife.com (Distributor) to the 37 markets in his region. Rolling these out with his relatively small team meant that Boris had to wear many hats including understanding the technology of each property as well as planning the content around each market, which is not small feat for a region with 37 countries, 19 languages and staff with varied skill-sets from market to market.

Boris also lead the charge for SEO. This was initiated by the EMEA region and became a global initiative. This became a driving initiative for EMEA, which lead to putting Boris in charge of EMEA Internet Strategy.

Boris left the company to move back to Australia with his family. I have worked with him for his full time here at Herbalife as the Director of Internet on a global scale and then in IT. His leadership in his region, as well as his warm and cooperative personality with the global, country and local staff, are greatly missed. His skill and passion for the Internet channel is obvious and he is constantly driving towards progress. This truly motivates those around him. Any company would be lucky to have him on its staff.”

Josh Renshaw – Owner, Après Restaurant, Potts Point (client)
“My colleague and I were lucky enough to meet Boris through a mutual friend. I mentioned to him we were having issues with our current SEO/ Online marketing dealings (we were languishing on Google Search page 6 at the time). Boris said he’d be happy to have a look and see what he could do. Within days, Boris had managed to jump our site onto page 2 and within days of that on page 1. As a result, Apres has had continual traffic and because of Boris’s continual work on the site, we haven’t slipped off page 1 since.

I can not recommend Boris’s seemingly effortless work highly enough. Nothing seemed to faze him and his knowledge regarding Search Engine Optimization is obviously, exemplary.” October 20, 2010

Gurvinder Kaur Sondh – Web Producer, Herbalife Europe
“Boris managed me at Herbalife. He was very professional, fair and understanding. Very approachable and would help solve akward and tricky situations quickly. Always full of great ideas and passionate about his work. He was a great asset to Herbalife, very very hardworking. I enjoyed working with Boris, he trusted his team and gave us responsibility, which really motivated us to go that extra mile! Great boss!” October 18, 2010

Sam Eykyn, Brand Communications Director EMEA, Herbalife Europe (Her LinkedIn Profile)
During the year I worked with Boris I was impressed by his ability to develop and get the best out of his team, which resulted in a motivated department successfully hitting tight deadlines in demanding circumstances. Evidently Boris has an excellent knowledge of digital platforms and importantly an aptitude for keeping up with their constant evolvement and relevance, eagerly proposing new ideas to support business objectives. I would happily recommend Boris for both the work does and the manner in which he does it.” February 5, 2010

Domingo Saccone, Compliance Regional Coordinator EMEA, Herbalife (His LinkedIn Profile)
Boris is a first class individual; an asset to any corporation that can benefit from his cultural baggage of knowledge, goodwill, experience and strong leadership. I had the opportunity to work with him in several projects at Herbalife on various aspects of Internet law. Boris is an intelligent individual with strong ethics, knowledge and values with a robust commercial awareness. He has strong interpersonal and linguistic skills, a fair and ambitious hard worker who inspires trust and confidence on his subordinates and colleagues. He has demonstrated strong knowledge on the opportunities posed by Social Networking and this is reflected on his work. He continuously strives to streamline processes for efficiency, always with an eye on the bigger picture. I have no hesitation in recommending Boris to any corporation that can benefit from the above attributes in particular leadership.” February 2, 2010

Karin Fitzpatrick, Brand Communications Director EMEA, Herbalife Europe (Her LinkedIn Profile)
I had the pleasure of managing Boris as the Internet Marketing Manager EMEA, whilst at Herbalife. Boris is a very bright individual and grasps new concepts and initiatives very quickly and how best to apply these online. He has both the ability to work strategically and tactically to operationalise plans, that need to deliver within tight timeframes and budget, with limited resources, on a multi-market scale. He is very personable, loyal and committed with honesty and integrity. A team player with sound interpersonal skills and a very engaging style of management. Over the 2 years he has become very knowledgable about all aspects of Digital Marketing and the management of an Internet Department who thrive under his leadership. I would have no hesitation in recommending Boris, who would be an asset in any marketing department.” January 24, 2010

Puneet Vaghela, SEO and SEM Specialist, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) Specialist and Consultant, Halpern Cowan (His LinkedIn Profile)
Boris is a very professional and articulate individual. Throughout my time working with him, he has met deadlines without a problem, gone beyond the call of duty to make sure the project is on track and working, and his input to strategies is invaluable. I think he also has a sense of humour...” January 21, 2010

Louis Halpern, CEO, Halpern Cowan (His LinkedIn Profile)
Boris is motivated by results and relationships. His team find him both motivating and a strong leader. His vendors find him challenging and rewarding in equal measures – I think this is a good balance. He is a very loyal servant for his employers, even participating in email, conference calls etc whilst on holiday which is (a pleasure as a vendor) rare for a corporate man. Boris is also seriously interested in using the Internet for business. His high level of expertise means the time spent with him can be spent on achieving the task in hand, rather than explaining what we are going to do, which is so often a barrier when dealing with clients.” September 27, 2009

Stuart Barclay, Brand and Channel Strategy Manager, Cellarmaster Wines (His LinkedIn Profile)
Boris is a talented Direct Marketer who took on a new consumer brand concept at a very difficult time and managed its relaunch to market very successfully. Working with him directly on product for the relaunch of the brand Boris showed considerable talent and energy in driving this new consumer proposition. Open to new innovation and willing to take a risk Boris showed great understanding of Direct Marketing Principles, consumer propositions and had a great ability to action and influence decision making. Boris actions and directions helped meet the total business financial expectation that year. A team player full of fun and laughter that is missed in Sydney.” November 26, 2006