The Makeup Mole is a beauty blog authored by Christabel Draffin, an Australian makeup artist who trained at the highest levels of fashion in London. The blog traffic relies primarily on long tail, thanks to its extremely rich content focused solely on makeup and makeup brand reviews.
My contribution to The Makeup Mole’s SEO is holistic, on and off the page (anchor texts, interlinking, inbound links, link-baiting, meta-tags, keyword searches to name a few). Some projects are currently in the works in the area of videos and a YouTube channel.
The list of page 1 and top 3 positions is long and includes many short and long-tail brand and/or celebrity-related products and product ranges, the most significant ones being around Chanel, Lancôme and Lady Gaga.
- Google organic traffic: 65%
- Referring sites: 22%
Growth over 6 months:
- +98% Google organic traffic
- +1,650% Google referral traffic (images mostly)
I also advise the author on Social Media strategy and have contributed to the growth of her Twitter followers by 25% in 6 weeks.