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digital marketing & technologies // social media strategy » videos http://www.borisjacquin.com Sat, 04 Feb 2012 07:18:25 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 the happiness machine http://www.borisjacquin.com/coca-cola-happiness-machin/ http://www.borisjacquin.com/coca-cola-happiness-machin/#comments Wed, 13 Jan 2010 12:35:48 +0000 Boris Jacquin http://www.borisjacquin.com/?p=151 Continue reading →]]> Coca-Cola latest viral campaign. I like it. It’s clever and refreshing, no puns intended. It places the Coca-Cola brand exactly where it wants to be.

It will be interesting to see if the battle of the colas revive in 2010 after the announcement by Pepsi that they pulled out of the Superbowl TV commercial slots and will be focusing on internet and social media advertising instead.

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