The restaurant and food industry is embracing the mobile movement more than other business sectors, according to a new infographic. Check out the Nando’s loyalty app for Australia as well as the Nando’s website, which launched in May 2012 and incorporates the latest responsive design techniques (reduce the size of your browser window and watch what happens).
Responsive design ensures that the same content is distributed across all the devices. The content style adapts itself according to the device it is accessed from. It relieves from server-side scripting, which would otherwise serve content specifically for one type of device. Thanks to responsive design, content needs to be uploaded only once – it is the browser that decides how to display it to the user, according to the screen size of the device.
Anyway, I digress – the object of this post was not about cool web design and good usability, but more about the infographic below – if you don’t have a mobile site, now is actually too late – the user has bounced already to your competitor who has one. But as they say, better late than never! (I’m always amazed how many organisations don’t have a mobile site).